Boston ? A phased $50 million expansion, renovation and rebranding of the Broward Center for the Performing Arts, designed by Wilson Butler Architects, will add new dining and hospitality venues, update existing theaters and significantly increase educational program space at the 20-year old Fort Lauderdale venue. The first phase includes a complete restoration of the Center?s flagship performance space, the 2,660-seat Au-Rene Theater that will feature new seating, a new orchestra pit, and new lighting and acoustical systems. When it reopened October 26th, the newly-upgraded Au-Rene Theater unveiled a Club Level seating area with exclusive access to a VIP lounge with full bar and food service and a dedicated center-view section on the Mezzanine Level.
Over the next 18 months, The Center?s expansion will include the new two-story Huizenga Pavilion, a sustainably-designed waterfront bistro offering casual dining in both indoor and outdoor settings, plus 3,000 square feet of event and conference space. Wilson Butler also designed the new three-story Rose Miniaci Arts Education Center, a 21st Century arts education wing with performance, studio and classroom space. Additional design components to be added include a new arrival plaza and marquee, the Intermezzo Tastings Room, a newly-restored lobby and front porch space a the Au-Rene Theater, outdoor seating in the Peck Courtyard and terraced dining areas on the hillside between the Center and the Riverwalk.
According to Scott Butler of Wilson Butler Architects, the central idea is to transform the audience experience by providing a range of venues and options that work together to encourage guests to arrive early and stay late. ?Most performing arts venues are only active for four hours per night for 200 nights a year. With this redesign and the addition of new dining and entertainment spaces, the Broward Center will be bustling for 14 hours per day, 7 days a week,? he said. ?There is already a strong community connection that people in South Florida have with Broward, and the new experiences available will extend that connection for future generations.
Another promising aspect of the guest experience enrichment is the Broward Center?s plans to take advantage of the expanded venues to bring the performers, artists and entertainment seen on stage to create pre-and-post-show activity to the new spaces.
?The opportunity is to create one-of-a-kind spaces and experiences that compete favorably with online entertainment, home theatre and other hospitality destinations,? said Scott Wilson. ?Performance and arts venues today need to change the conventional way of delivering entertainment in order to capture audiences that have many other choices available.?
The project is an encore assignment for firm co-founders Scott Butler and Scott Wilson. The two worked together on the design for the original Broward Center complex two decades ago as architects at Benjamin Thompson Associates. Scott Wilson was the Center?s original project architect and Scott Butler was its project designer. The project is being constructed by joint venture partnership Stiles/Miller LLC, and owner?s project manager Jacobs Engineering Group, Inc.
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